Purple Style Labs Limited IPO Price: ₹546 to ₹575 per share
IPO Dates: 31 Aug to 2 Sept, 2026
Company Overview
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS).
The Company offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories, and kidswear, with a focus on wedding and occasion wear.
Business Operations
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events, and exhibitions.
Product Portfolio
The Company offers luxury fashion products across womenswear, menswear, jewellery, accessories, and kidswear, with a focus on wedding and occasion wear.
Designer Network
As of March 31, 2026, the Company sourced products from 1,109 active designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna.
Experience Centers
As of March 31, 2026, the Company had 14 Experience Centers globally, including 12 in India and one each in London and New York.
Customer Base
During Fiscal 2024–2026, the Company served more than 200,000 unique customers.
In Fiscal 2026, the Company recorded Rs 7,215.62 million in Total PPUS GMV and an average order value of Rs 75,504.88.
International Presence
The Company has established an international presence, serving customers across India, the US, UK, Middle East, Australia, and other markets.
The platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks.
Workforce
As of March 31, 2026, the Company had 1,266 permanent employees.
Management
The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director, and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy, and finance.
Competitive Strengths
- Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
- Omni-channel business model focused on operational efficiency.
- Robust international presence.
- Strong customer retention and network effects supporting monetization.
- Experienced management team and Board.
Bidding Starts In
Purple Style Labs Limited IPO Specifics:
| IPO Date | 31 Aug to 2 Sep, 2026 |
| Listing Date | Mon, Sep 7, 2026 |
| Face Value | ₹10 per share |
| Price Band | ₹546 to ₹575 |
| Lot Size | 26 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | 1,18,26,086 shares (agg. up to ₹680 Cr) |
| Fresh Issue | 1,18,26,086 shares (agg. up to ₹680 Cr) |
| Share Holding Pre Issue | 6,82,35,000 shares |
| Share Holding Post Issue | 8,06,89,212 shares |
Purple Style Labs Limited IPO Timetable (Important Dates)
| Event | Date |
|---|---|
| IPO Open | Mon, Aug 31, 2026 |
| IPO Close | Wed, Sep 2, 2026 |
| Allotment | Thu, Sep 3, 2026 |
| Refund | Fri, Sep 4, 2026 |
| Credit of Shares | Fri, Sep 4, 2026 |
| Listing | Mon, Sep 7, 2026 |
Purple Style Labs Limited IPO Lot Size
Bidders have the opportunity to bid for a minimum of 26 shares, with the option to increase in multiples. The table below outlines the minimum and maximum investment thresholds for both retail investors and High Net Worth Individuals (HNIs), specifying the corresponding number of shares and amounts involved.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1,716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1,742 | ₹10,01,650 |
Purple Style Labs Limited IPO Reservation
| Investor Category | Shares |
|---|---|
| QIB | Not less than 75% of the Issue |
| Retail | Not more than 10% of the Issue |
| NII | Not more than 15% of the Issue |
Purple Style Labs Limited IPO Financial Information
| Particulars (₹ Cr) | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| Net Worth | -52.28 | 117.50 | 39.51 |
| Reserves & Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
Key Performance Indicator-Purple Style Labs Limited IPO
| KPI | Mar 31, 2026 | Mar 31, 2025 |
|---|---|---|
| ROE | – | -160.33% |
| ROCE | -23.56% | -4.75% |
| RoNW | – | -160.33% |
| PAT Margin | -51.16% | -38.45% |
| EBITDA Margin | 5.44% | 8.57% |
| NAV | -7.69 | 18.27 |
| Price to Book Value | – | 31.47 |
| Valuation Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | -41.83 | -ve |
| P/E (x) | -13.75 | -ve |
| Market Cap at Offer Price | ₹3,924Cr. | ₹4,639.63 Cr |
Prospectus Links:
Prospectus: Official documents that provide detailed information about the IPO and the company.
Purple Style Labs Limited IPO RHP
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