{"id":7282,"date":"2025-09-06T17:04:06","date_gmt":"2025-09-06T11:34:06","guid":{"rendered":"https:\/\/lakshmishree.com\/news\/?p=7282"},"modified":"2025-09-09T18:01:15","modified_gmt":"2025-09-09T12:31:15","slug":"about-shringar-house-of-mangalsutra-ipo","status":"publish","type":"post","link":"https:\/\/lakshmishree.com\/news\/about-shringar-house-of-mangalsutra-ipo\/","title":{"rendered":"About Shringar House of Mangalsutra IPO: Lot Size, Price, Should you Invest?"},"content":{"rendered":"\n

Shringar House of Mangalsutra<\/strong> IPO Price: <\/strong>\u20b9155 to \u20b9165 per share
IPO Dates:<\/strong> 10th September 2025 – 12th September 2025<\/p>\n\n\n\n

\n
\n
\n
\n
\"Shringar<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n

Company Overview<\/strong><\/h2>\n\n\n\n

Incorporated in 2009 as Shringar House of Mangalsutra Pvt. Ltd<\/em> and later converted into a public limited company in November 2024, Shringar House of Mangalsutra Limited<\/em> is one of India\u2019s leading and specialized designers and manufacturers of Mangalsutras. The company has established itself as a focused player in the organized Mangalsutra market, contributing around 6% market share in CY2023.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Products and Offerings<\/strong><\/h2>\n\n\n\n

The company designs, manufactures, and markets a diverse portfolio of Mangalsutras crafted in 18k and 22k gold, often studded with stones such as American diamond, cubic zirconia, pearl, mother of pearl, and semi-precious stones. Its extensive catalogue features over 15 collections and more than 10,000 active SKUs, catering to a wide spectrum of customer preferences. These include daily-wear, antique, bridal, traditional, contemporary, Indo-western styles, and special editions for weddings, festivals, and anniversaries.<\/p>\n\n\n\n

In addition, the company has launched its premium brand \u201cZiya\u201d, aimed at catering to the aesthetic preferences of high-end customers. The company also undertakes job-work manufacturing for corporate clients, supplying finished Mangalsutras under their brands.<\/p>\n\n\n\n

Client Base and Distribution<\/strong><\/h2>\n\n\n\n

Shringar House of Mangalsutra sells its products to a diverse customer network comprising corporate clients, wholesalers, and retailers across 24 states and 4 union territories in India. As of March 31, 2025, the company catered to 34 corporate clients, 1,089 wholesalers, and 81 retailers.<\/p>\n\n\n\n

The company has also expanded internationally, with a presence in the United Kingdom, New Zealand, the UAE, the USA, and the Republic of Fiji. Its marquee clients include Malabar Gold, Titan Company, GRT Jewellers, Reliance Retail, Novel Jewels (Aditya Birla Group), Joyalukkas India, P N Gadgil Jewellers, Kalamandir Jewellers, Waman Hari Pethe Jewellers, Goldbox Enterprises (UK), Sona Sansaar (New Zealand), and Damas Jewellery LLC (UAE), among others.<\/p>\n\n\n\n

Manufacturing Capabilities<\/h2>\n\n\n\n

The company operates a manufacturing facility at Lower Parel, Mumbai, spread over 8,300 sq. ft., equipped with modern infrastructure and secure storage for gold, work-in-progress, and finished Mangalsutras. This integrated facility enables design innovation, production efficiency, and strict quality control, ensuring consistent product standards.<\/p>\n\n\n\n

Digital Sales Channels<\/strong><\/h2>\n\n\n\n

To strengthen its market presence and accessibility, the company has adopted digital solutions. In FY 2023, it launched an e-catalogue of stock designs through its website (www.shringarms.com<\/em>), managed by third-party providers. The platform enables retail clients to browse and order from its extensive collection. For corporate clients, the company offers a live video calling feature, allowing real-time viewing of finished goods inventory and streamlined product selection.<\/p>\n\n\n\n

Competitive Strengths<\/h2>\n\n\n\n