{"id":3366,"date":"2024-08-09T14:58:57","date_gmt":"2024-08-09T09:28:57","guid":{"rendered":"https:\/\/lakshmishree.com\/news\/?p=3366"},"modified":"2024-08-10T09:50:01","modified_gmt":"2024-08-10T04:20:01","slug":"review-of-saraswati-saree-depot-ipo","status":"publish","type":"post","link":"https:\/\/lakshmishree.com\/news\/review-of-saraswati-saree-depot-ipo\/","title":{"rendered":"Review of Saraswati Saree Depot Limited IPO: Lot Size, Check Issue Date, Price"},"content":{"rendered":"\n

Saraswati Saree Depot IPO Price: <\/strong>\u20b9152 to \u20b9160 per share
IPO Dates:<\/strong> 12 August 2024 – 14 August 2024<\/p>\n\n\n\n

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Company Overview<\/h2>\n\n\n\n

Saraswati Saree Depot Limited is a prominent player in the wholesale (B2B) segment of women’s apparel, specializing primarily in sarees. Founded in 1966, the company has established itself as a key player in the industry, with a strong presence in India’s southern and western regions, including Maharashtra, Goa, Karnataka, and Tamil Nadu. Over 90% of the company\u2019s revenue comes from the sale of sarees, making it the core of its business operations.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Business Evolution and Growth Plans<\/h2>\n\n\n\n

The company originated as a family business, with its roots in the saree industry dating back to 1966. In 1993, the second generation of the Dulhani family consolidated and reorganized their business under the partnership firm \u201cM\/s. Saraswati Sadi Depot,\u201d which was later dissolved in 1996. The company was incorporated as \u201cSaraswati Saree Depot Pvt. Ltd\u201d in March 2021 and was subsequently converted into a public limited company in March 2023.<\/p>\n\n\n\n

Looking ahead, Saraswati Saree Depot is planning to diversify into the men\u2019s ethnic wear market, capitalizing on the growing trend of multi-day weddings and the increasing popularity of traditional outfits during festivals. This segment is expected to grow at a CAGR of 10-11% between FY2024 and FY2029, potentially reaching \u20b93.8 – 3.9 trillion by FY2029.<\/p>\n\n\n\n

Product Offerings and Supplier Network<\/h2>\n\n\n\n

The company\u2019s product catalogue features more than 300,000 SKUs, including sarees, kurtis, dress materials, blouse pieces, lehengas, and bottoms. Saraswati Saree Depot sources its products from over 900 weavers and suppliers across India, building long-standing relationships with manufacturers in textile hubs such as Surat, Varanasi, Mau, Madurai, Dharmavaram, Kolkata, and Bengaluru. The company’s ability to source diverse products has allowed it to maintain a varied product portfolio, catering to a wide range of customer preferences.<\/p>\n\n\n\n

Market Presence and Customer Base<\/h2>\n\n\n\n

Saraswati Saree Depot has served over 13,000 unique customers in FY2024, reflecting its strong market presence and customer loyalty. The company operates two stores, located in Kolhapur and Ulhasnagar, Maharashtra. The Kolhapur store is the major revenue driver, contributing \u20b9539.56 crore, which accounts for 88.32% of the company\u2019s total revenues, while the Ulhasnagar store accounts for 11.68%.<\/p>\n\n\n\n

E-Commerce and Digital Strategy<\/h2>\n\n\n\n

Saraswati Saree Depot is focusing on strengthening its sales through e-commerce channels to align with evolving customer trends. The company invests in digital platforms to create an omnichannel engagement experience for B2B and B2C customers. A dedicated team is already in place to drive the company’s e-commerce operations, ensuring it stays ahead of the curve in the digital marketplace.<\/p>\n\n\n\n

Competitive Strengths<\/h2>\n\n\n\n

Saraswati Saree Depot\u2019s competitive advantages include a diversified supplier and customer base, a broad product portfolio, bulk buying capabilities, and an experienced management team. The company has cultivated strong relationships with clients and suppliers, supported by a collaborative and skilled workforce. Additionally, Saraswati Saree Depot has secured 7 registered trademarks and has 3 more applications pending under the Trademarks Act 1999, further strengthening its brand identity.<\/p>\n\n\n

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A post shared by Lakshmishree Group (@lakshmishree_group)<\/a><\/p>\n<\/div>\n<\/blockquote>\n