VIP Clothing shares saw a sharp rise on April 11 after the company revealed a new partnership with Zepto to expand its reach in the fast-growing quick commerce segment. The stock jumped more than 11% in intraday trading as investors reacted positively to this strategic move.
Through this deal, VIP Clothing’s popular brands like Frenchie, VIP, and Feelings will now be available on Zepto’s platform for fast doorstep delivery. This service will begin in key Indian cities like Mumbai, Delhi NCR, Bengaluru, and Chennai, making it easier for customers to buy innerwear online in just a few minutes.
The company stated that this move aligns with its online growth strategy to expand its presence and connect with younger consumers who value instant and effortless buying. Sunil J Pathare, the Chairman and Managing Director of VIP Clothing, stated the collaboration will make quality innerwear more affordable throughout India.
Zepto’s Chief Business Officer, Devendra Meel, welcomed the addition and stated that VIP’s presence on the platform would enhance customer experience and offer greater choice in the premium innerwear segment.
The company made this move just days after its previous collaboration with Swiggy Instamart, with the firm ramping up efforts on the fast delivery model. Convenience-based shopping demand is driving more and more brands to adopt this model.
This move comes on the heels of an impending IPO by Zepto to raise $800 million to $1 billion. The IPO hype may provide platforms like VIP Clothing with greater exposure and sales prospects as they reach out to this modern retail market.
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Source: Moneycontrol.
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