Real estate giant DLF is all set to launch its ultra-luxury residential project ‘Privana North’ in Gurugram, after receiving RERA approval earlier this month. The project will come up in sectors 76 and 77 of Gurugram, strategically located at the junction of Southern Peripheral Road (SPR), Dwarka Expressway, and NH-48.
According to sources, DLF Privana North will offer more than 1,100 luxury units, each priced above ₹9 crore. The penthouses in the project are expected to cost around ₹25 crore. With this, DLF is making its third major entry into this micro-market, expanding beyond its earlier luxury projects along Golf Course Road and DLF Phase 1-5.
The developer has already introduced the project to a select group of channel partners even before the public launch. Early signs suggest the project is receiving strong demand from high-net-worth individuals (HNIs) and non-resident Indians (NRIs). Sources say that four towers have been unveiled so far and two more are expected soon. The response has been so strong that the project is already oversubscribed and might be sold out during its pre-launch itself.
This is the third in the series of DLF’s successful launches. In January 2024, DLF Privana South was sold out in 72 hours of pre-launch with sales of around ₹7,200 crore. In May 2024, DLF Privana West was sold out in 3 days with sales of approximately ₹5,590 crore. The Camellias, The Arbour and The Dahlias were the other sell-out projects.
DLF has not made any official statement on Privana North but in its May 2025 investor call, the company hinted at a pan-India expansion. It is working on a project in Mumbai and another super-luxury project in Goa.
Experts say Gurugram is becoming a hub for luxury and ultra-luxury homes. Godrej Properties, Oberoi Realty and Shapoorji Pallonji are also working on high-end projects in Golf Course Road, SPR and Dwarka Expressway.
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Source: Moneycontrol
News Desk
