Euro Pratik Sales IPO Price: ₹235 to ₹247 per share
IPO Dates: 16th September 2025 – 18th September 2025
Company Overview
Euro Pratik Sales Limited operates in the decorative wall panel and decorative laminates industry as a leading seller and marketer. According to the Technopack report, the company holds a 15.87% revenue-based market share in the organized Decorative Wall Panels industry, making it one of the largest organized brands in the segment. In FY2023, revenue from Decorative Wall Panels stood at ₹174.29 crore.
Business Model and Innovation
The company is recognized as a product innovator, consistently developing differentiated design templates for wall panels and laminates that align with contemporary architectural and interior design trends. Its innovative products, including Louvres, Chisel, and Auris, have earned recognition at the India Coverings Expo (2019–2022).
Euro Pratik Sales Limited operates under two flagship brands—“Euro Pratik” and “Gloirio”—focusing on a merchandising approach that balances consumer requirements with strong design, placement, and marketing strategies. Over the past seven years, the company has built a diversified product portfolio catering to both residential and commercial applications.
As of March 31, 2025, the company offered more than 30 product categories with over 3,000 designs, launching 113 product catalogues in the last four years alone. Its products, often positioned as durable and cost-effective alternatives to wallpaper and premium wall paints, are antibacterial, antifungal, heavy metal-free, and made from eco-friendly, recycled materials, thereby appealing to environmentally conscious consumers.
Distribution and Reach
Euro Pratik Sales Limited has developed an extensive distribution network, covering 116 cities across India through 180 distributors in 25 states and 5 union territories, as of March 31, 2025. This strong distribution base connects the company to a wide range of retail touchpoints across Metros, Mini-metros, Tier-I, Tier-II, and Tier-III cities.
To support its pan-India presence, the company operates warehouses with a combined area of nearly 194,878 sq. ft. in Bhiwandi, Maharashtra, ensuring efficient product delivery to distributors and customers. The company has also expanded internationally, exporting to six countries across Asia and Europe, including Singapore, UAE, Australia, Bangladesh, Burkina Faso, and Nepal.
Brand Building
The company has invested significantly in brand visibility by appointing Hrithik Roshan as the brand ambassador for its “Euro Pratik” line and Kareena Kapoor Khan for its “Gloirio” products. These partnerships have further strengthened the brand’s recognition and appeal among diverse consumer groups.
Asset-Light Model and Manufacturing
Euro Pratik Sales Limited follows an asset-light business model, outsourcing manufacturing to long-term contract manufacturing partners. This model ensures scalability and flexibility, while allowing the company to maintain control over design, specifications, and quality standards. In FY2025, Euro Pratik collaborated with 36 contract manufacturers across India, South Korea, and China to deliver innovative products.
Growth and Acquisitions
The company has grown significantly in recent years through organic expansion and strategic acquisitions:
- Vougue Decor (June 2024): Business acquired by subsidiary Gloirio, specializing in wall cladding and decorative panels.
- Euro Pratik Laminate LLP (May 2024): Acquired Lamage Decor’s laminate business, expanding product offerings.
- Millenium Decor (May 2024): Acquired interior wall cladding and decorative panels business.
- EuroPratik Intex LLP (Aug 2024): Acquired a 53% controlling stake in exterior wall panels and furnishing materials business.
- Euro Pratik USA LLC (June 2024): Step-down subsidiary with 50.1% stake, marking expansion into the U.S. market for wall panels, louvers, and laminates.
These acquisitions have strengthened Euro Pratik’s market position, diversified its offerings, and expanded its global footprint.
Product Portfolio
Euro Pratik offers products across two main categories:
- Decorative Wall Panels: With 19 product ranges, including flagship series such as Chisel, Decolite, and Miga Edge, the company provides durable and aesthetically appealing solutions for interiors and exteriors.
- Decorative Laminates: Offering 11 product ranges, including Sapphire, Acroglass, and Mirage, these laminates are widely used in residential and commercial projects. Made from durable materials like PVC, they are known for moisture resistance and long-lasting quality.
Competitive Strengths
- One of the largest organized wall panel brands in India
- Wide and comprehensive product portfolio across wall panels and laminates
- Strong focus on innovation, product novelty, and design trends
- Asset-light business model with global manufacturing partnerships
- Extensive distribution network with pan-India and growing international presence
- Experienced promoters and management team with industry expertise
- Strong track record of financial growth and low leverage levels
Bidding Starts In
Euro Pratik Sales IPO Specifics:
| IPO Date | September 16, 2025 to September 18, 2025 |
| Face Value | ₹1 per share |
| Price Band | ₹235 to ₹247 per share |
| Lot Size | 60 Shares |
| Total Issue Size | 1,82,71,862 shares (aggregating up to ₹451.31 Cr) |
| Offer For Sale | 1,82,71,862 shares (aggregating up to ₹451.31 Cr) |
| Employee Discount | ₹13 |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share Holding Pre Issue | 10,22,00,000 shares |
| Share Holding Post Issue | 10,22,00,000 shares |
Euro Pratik Sales IPO Timetable (Important Dates)
| IPO Open Date | Tuesday, September 16 2025 |
| IPO Close Date | Thursday, September 18 2025 |
| Basis of Allotment | Friday, September 19 2025 |
| Initiation of Refunds | Monday, September 22 2025 |
| Credit of Shares to Demat | Monday, September 22 2025 |
| Listing Date | Tuesday, September 23 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on September 18, 2025 |
Euro Pratik Sales IPO Lot Size
Bidders have the opportunity to bid for a minimum of 60 shares, with the option to increase in multiples. The table below outlines the minimum and maximum investment thresholds for both retail investors and High Net Worth Individuals (HNIs), specifying the corresponding number of shares and amounts involved.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 60 | ₹14,820 |
| Retail (Max) | 13 | 780 | ₹1,92,660 |
| S-HNI (Min) | 14 | 840 | ₹2,07,480 |
| S-HNI (Max) | 66 | 4,020 | ₹9,92,940 |
| B-HNI (Min) | 67 | 4,080 | ₹10,07,760 |
Euro Pratik Sales IPO Reservation
| QIB Shares Offered | Not more than 50% of the Net offer |
| Retail Shares Offered | Not less than 35% of the Offer |
| NII (HNI) Shares Offered | Not less than 15% of the Offer |
Euro Pratik Sales Limited IPO Financial Information
| Period Ended | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|
| Assets | 159.12 | 174.49 | 273.84 |
| Total Income | 268.55 | 230.11 | 291.52 |
| Profit After Tax | 59.57 | 62.91 | 76.44 |
| EBITDA | 83.63 | 89.00 | 110.10 |
| Net Worth | 130.02 | 155.73 | 234.49 |
| Reserves and Surplus | 129.51 | 153.75 | 223.88 |
| Total Borrowing | 3.00 | 2.68 |
Key Performance Indicator – Euro Pratik Sales IPO
| KPI | Values |
|---|---|
| Market Cap | ₹2524.34 Cr |
| EPS | ₹7.48 |
| P/E (x) | 33.02 |
| ROE | 39.18% |
| ROCE | 44.58% |
| Debt/Equity | 0.01 |
| RoNW | 13.35% |
| PAT Margin | 26.08% |
Objects of the Issue:
Euro Pratik Sales Limited proposes to utilize the net proceeds from its Initial Public Offering (IPO) for the following purposes:
- Offer for Sale: The IPO will include an Offer for Sale of up to 1,82,71,862 equity shares of face value of ₹1 each by the selling shareholders, aggregating to ₹4,513.15 million. This will provide the selling shareholders with an opportunity to liquidate a part of their holding.
- Listing Benefits: The equity shares will be listed on the stock exchanges to enhance visibility, provide liquidity to shareholders, and achieve the benefits of a public listing.
Prospectus Links:
Prospectus: Official documents that provide detailed information about the IPO and the company.
