Aditya Birla Group Enters Jewellery Market with ₹5000 Crore ‘Indriya’ Brand Launch
The Aditya Birla Group has announced its Enter into branded jewelry retail with a new brand, ‘Indriya’, proposed to be launched under its subsidiary Novel Jewels. An investment of ₹5000 crore is being planned to open the first four-store outlets across Delhi, Jaipur, Indore on July 27. The company expressed hopes that within the next […]
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