Urban Company IPO Price: ₹98 to ₹103 per share
IPO Dates: 10th September 2025 – 12th September 2025
Company Overview
Incorporated in December 2014 as UrbanClap Technologies India Pvt. Ltd., the company has evolved into one of India’s leading technology-driven, full-stack online marketplaces for home and beauty services. Following its conversion to a public limited company in January 2025, the name was changed to UrbanClap Technologies India Ltd., and subsequently, in February 2025, it was rebranded as Urban Company Ltd.
Business Operations
Urban Company operates as a multi-category, hyperlocal services platform that connects consumers with trained, background-verified service professionals. Its offerings include home maintenance services such as cleaning, pest control, plumbing, carpentry, electrical repairs, appliance servicing, and painting, alongside personal care services like skincare, hair grooming, beauty treatments, and massage therapy.
The company also introduced a new vertical under the brand ‘Native’, offering home solutions such as water purifiers and electronic door locks, thereby diversifying its product portfolio. Additionally, it has recently rolled out “InstaHelp”, an on-demand home-help assistance service currently being scaled across select micro-markets in India.
Presence and Reach
As of June 30, 2025, Urban Company had operations across 51 cities in India, the United Arab Emirates, and Singapore, excluding cities served through its joint venture in the Kingdom of Saudi Arabia. Out of these, 47 cities are in India. The platform operates across more than 12,000 service micro-markets and had an average of 54,347 monthly active service professionals during the three months ended June 30, 2025.
The company’s services have been well received by consumers, with an average rating of 4.79 out of 5.0 during the same period. Since inception, Urban Company has facilitated transactions for 14.59 million unique consumers, of which 6.81 million were onboarded between July 2022 and June 2025, reflecting the platform’s growing popularity and adoption.
Revenue Streams
Urban Company generates revenue through three key sources:
- Platform services provided to consumers
- Sales of tools and consumables to service professionals for service delivery
- Sales of Native branded products to consumers
This combination of service-based and product-based income has enabled the company to build a scalable and sustainable business model.
Market Opportunity
The company is strategically positioned in India’s USD 59.2 billion home services market (2024), which is expected to expand to USD 97.4 billion by 2029. Despite its scale, online penetration in this sector remains below 1%, creating substantial headroom for growth.
Intellectual Property and Brand Strength
Urban Company has secured 100 trademark registrations, including protections for its core brands Urban Company, UrbanClap, and Native across India, the UAE, Singapore, and Saudi Arabia. Between January 2024 and March 2025, the brand ranked as India’s most searched online home services full-stack platform on Google Trends, underscoring its strong brand recall and consumer trust.
Competitive Strengths
Urban Company’s leadership in the sector is supported by multiple competitive advantages:
- A multi-category, hyperlocal marketplace benefiting from strong network effects
- A trusted, established consumer brand with high customer satisfaction ratings
- Enhanced service quality through training programs, provision of tools, and consumables for professionals
- A robust technology platform powering fulfillment, consumer acquisition, and professional empowerment
- Strong innovation and product development capabilities
- Ability to achieve profitability at scale
- A promoter-led company supported by a professional management team and an experienced board
Bidding Starts In
Urban Company IPO Specifics:
| IPO Date | September 10, 2025 to September 12, 2025 |
| Face Value | ₹1 per share |
| Price Band | ₹98 to ₹103 per share |
| Lot Size | 145 Shares |
| Total Issue Size | 18,44,66,018 shares (aggregating up to ₹1,900.00 Cr) |
| Fresh Issue | 4,58,25,242 shares (aggregating up to ₹472.00 Cr) |
| Offer For Sale | 13,86,40,776 shares (aggregating up to ₹1,428.00 Cr) |
| Employee Discount | ₹9 |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share Holding Pre Issue | 1,39,00,53,450 shares |
| Share Holding Post Issue | 1,43,58,78,692 shares |
Urban Company IPO Timetable (Important Dates)
| IPO Open Date | Wednesday, September 10 2025 |
| IPO Close Date | Friday, September 12 2025 |
| Basis of Allotment | Monday, September 15 2025 |
| Initiation of Refunds | Tuesday, September 16 2025 |
| Credit of Shares to Demat | Tuesday, September 16 2025 |
| Listing Date | Wednesday, September 17 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on September 12, 2025 |
Urban Company IPO Lot Size
Bidders have the opportunity to bid for a minimum of 235 shares, with the option to increase in multiples. The table below outlines the minimum and maximum investment thresholds for both retail investors and High Net Worth Individuals (HNIs), specifying the corresponding number of shares and amounts involved.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 145 | ₹14,935 |
| Retail (Max) | 13 | 1885 | ₹1,94,155 |
| S-HNI (Min) | 14 | 2030 | ₹2,09,090 |
| S-HNI (Max) | 66 | 9570 | ₹9,85,710 |
| B-HNI (Min) | 67 | 9715 | ₹10,00,645 |
Urban Company IPO Reservation
| QIB Shares Offered | Not more than 75% of the Net offer |
| Retail Shares Offered | Not less than 10% of the Offer |
| NII (HNI) Shares Offered | Not less than 15% of the Offer |
Urban Company Limited IPO Financial Information
| Period Ended | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|
| Assets | 1631.22 | 1638.65 | 2200.64 |
| Total Income | 726.24 | 927.99 | 1260.68 |
| Profit After Tax | -312.48 | -92.77 | 239.77 |
| Net Worth | 1339.46 | 1292.64 | 1781.28 |
| Reserves and Surplus | 2402.82 | 2404.69 | 2646.12 |
Key Performance Indicator – Urban Company IPO
| KPI | Values |
|---|---|
| Market Cap | ₹14,789.55 Cr |
| EPS | ₹1.72 |
| P/E (x) | 59.71 |
| RoNW | 13.35% |
Objects of the Issue:
Urban Company Limited proposes to utilize the net proceeds from its Initial Public Offering (IPO) for the following purposes:
- Technology Development and Cloud Infrastructure: An amount of ₹190.00 crore will be allocated towards investment in new technology development and strengthening cloud infrastructure to enhance service delivery and scalability.
- Lease Payments for Offices: ₹75.00 crore will be utilized to meet lease payment obligations for office spaces, ensuring smooth operational expansion and workplace requirements.
- Marketing Activities: ₹90.00 crore will be dedicated towards marketing initiatives aimed at brand building, customer acquisition, and strengthening market presence.
- General Corporate Purposes: The remaining funds will be used for general corporate activities, including administrative expenses and other strategic initiatives to support overall growth.
Prospectus Links:
Prospectus: Official documents that provide detailed information about the IPO and the company.
